Adept Podcast Trailers - Video Content

Project: Dramatic Social Media Trailers for the Adept Podcast 🎙️
The Challenge
The 'Adepting to Change' podcast needed to turn each new long-form episode into short, dramatic, and exciting trailers for social media. The key brief was to repurpose the content to boost engagement and attract new listeners by highlighting the most compelling moments. A recurring technical challenge was integrating lower-quality remote guest footage from video calls with the professional multi-camera studio recordings on a tight turnaround.

My Solution
As the video editor for the series, I established a consistent post-production workflow to deliver a high-impact trailer for each new podcast episode as it was recorded.

Strategic Clip Selection: For every episode, I carefully reviewed the raw footage to identify the most engaging and thought-provoking soundbites—the moments most likely to spark curiosity online.

Dynamic Subtitles & Motion Graphics: To ensure the videos were effective on mobile (even with the sound off), I designed and animated large, dynamic subtitles that emphasised key words and held the viewer's attention.

Dramatic Sound Design: I layered in impactful music and sound effects to build tension and add a layer of drama, transforming a standard conversation into a must-watch trailer.

Technical Problem-Solving: I developed a reliable workflow to professionally integrate the lower-quality video call footage, applying colour correction and framing techniques to ensure it felt cohesive with the high-quality studio shots in every trailer.

The Result
The trailers have become a cornerstone of the podcast's weekly social media strategy, successfully driving engagement and viewership for each new episode release. My consistent and timely editing transforms each conversation into a shareable, attention-grabbing asset that attracts new listeners and adds significant promotional value to their ongoing content.

Key Skills Showcased: Video Editing, Content Repurposing, Sound Design, Motion Graphics, Social Media Video, Adobe Creative Suite