Power Maxed - Video Content

Project: Editing Social Video Content for Power Maxed 🏎️

Power Maxed had a large volume of professionally filmed footage, including product demonstrations and 'day-in-the-life' content with their sales reps. Their challenge was to find a skilled editor who could transform this raw material into a varied and consistent series of social-first videos, each designed to engage their audience and build their brand online.

My Solution
As the freelance video editor, I took on the entire post-production process, transforming the client's raw footage into a dynamic and varied content library.

Product Showcase Videos: I edited the raw material into punchy product showcase videos, like the explainers for their 'Injector Cleaner' and 'Ceramic Sealant', focusing on clear demonstrations and benefits.

Brand Storytelling: I crafted the 'day-in-the-life' footage into an authentic 'POV' style video, telling the story of their sales reps on the road and their interactions with customers.

Comprehensive Post-Production: Across all content, I handled the full editing workflow: colour grading, sound design, adding dynamic captions, and sourcing music to create a consistent, high-energy brand style.

The Result
My editing transformed the client's raw footage into a comprehensive library of engaging, social-first video content. The varied formats helped Power Maxed to educate customers and build brand personality, leading to increased online engagement. The project successfully turned a large collection of footage into a stream of valuable, ready-to-publish marketing assets.

Key Skills Showcased: Video Editing, Storytelling in the Edit, Social Media Content, Colour Grading, Sound Design, Adobe Creative Suite