Sverdrup Steel Stomp Animation

Project: High-Energy Stomp Animations for Sverdrup Steel ⚙️
The Challenge
Sverdrup Steel, a global steel supplier with a new UK base, needed fast-paced, modern video content to showcase their brand identity, facilities, and services. The brief called for a "stomp" animation style—characterised by rapid cuts, kinetic typography, and precise beat matching—to convey a sense of precision, speed, and strength.

My Solution
I produced a series of high-impact stomp animations, choosing to build the entire effect manually from scratch rather than relying on restrictive templates.

Bespoke Keyframe Animation: I meticulously keyframed every element—text, footage transitions, and graphic reveals—to create a completely custom animation that perfectly matched the client's branding and message. This manual approach allowed for far greater creative control and precision than standard templates.

Precise Beat Matching: A core element of the stomp style is its rhythmic energy. I carefully synchronised every cut and animation to the beat of the soundtrack, creating a powerful and engaging audiovisual experience.

Creative Freedom: By avoiding pre-made templates, which often feel generic and limit technical options, I was able to deliver a truly unique and dynamic video that accurately reflected Sverdrup Steel's modern, high-tech operation.

The Result
The final videos are punchy, modern, and perfectly capture the energy and precision of Sverdrup Steel's brand. The bespoke animation style helps them stand out online, providing them with highly effective content for their website and social media channels to announce their presence and capabilities.

Key Skills Showcased: Motion Graphics, Video Editing, Keyframe Animation, Beat Matching, Adobe After Effects, Adobe Premiere Pro